Formulated Market Opportunity Plan
Leveraging current internal assets, identifying and developing plan to attack specific market opprtunities in 6, 18 and 36 month time frame.
Developed competitive brand language
Using company value propositions and specific market advantages, a brand voice was developed to efficiently promote the superior performance and effectiveness of the company's products.
Repositioned brands in company portfolio
Analyzing competitive landscape and properly position machines and chemicals to maximize market advtanges.
Member of product development team
Using competitve gap analysis, providing input on features and pricing in new product development.